The Cube
An identity to reflect the design-led, luxury ethos of one of Birmingham's most iconic landmarks. 

A brand awareness campaign to position The Cube as the first choice for everyday luxury, resulted in a 33% increase in session durations on The Cube website, and in just 11 months the campaign surpassed anything the destination had seen before with over 187k website sessions. 

A redesigned website positioned The Cube as a luxury leisure destination in one of the most exciting locations in the city. The website was used as a tool for highlighting offers and directly driving footfall into The Cube’s bars and restaurants. In the first month following its launch, the website delivered the highest exposure to The Cube with 44% more sessions, 24% more users and 39% more page views.

What we did: Logo / Website / Advertising / Sales literature / Site hoardings / Signage.