Midland Arts Centre (mac)
A rebrand was created for the £15.2m redevelopment of mac. Mac's ethos is to engage with a diversity of audiences and increase the accessibility of the arts. The new identity has helped mac establish itself as one of the UK’s most popular arts centres with over a million visitors each year.

What we did: Identity / Brand guidelines / Signage / What’s on guides / Stationery / Advertising.